Aethel

Luxury specialty coffee served in a handcrafted ceramic cup inside a minimalist Scandinavian-inspired café with warm natural light.

Description

Aethel needed an e-commerce experience that reflected the meticulous care they put into their roasting process. We designed a highly tactile, immersive web experience focused on storytelling, wrapped in deep earth tones.

Client

Aethel Artisan Coffee

Industry

Food & Beverage

Services

E-Commerce, Branding

Timeline

10 Weeks

Platform

Web

Platform

Web

The Challenge

Differentiating the brand in a saturated coffee market while maintaining a premium, serious tone.

The Solution

We utilized large, high-resolution macro imagery of the beans paired with elegant serif typography and deliberate micro-interactions.

Project Showcase

View Project ↗

Premium coffee e-commerce website displayed on a MacBook surrounded by ceramic cups, roasted beans, and brewing accessories.

Premium coffee bags displayed with roasted coffee beans, ceramic cups, walnut wood, and artisanal brewing accessories.

Handcrafted pour-over coffee brewing setup featuring a ceramic dripper, matte black kettle, and warm morning sunlight.

Results

+0%

Conversion Rate

Social Sharing

-0s

Load Time

Client Quote

"Our brand finally feels as premium online as our coffee tastes in the cup."

Marcus Thorne

Head Roaster

Marcus Thorne

Head Roaster

Ready To Create Something Exceptional?

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Ready To Create Something Exceptional?

Start a Project